Ways To Improve Your Real Estate Social Media

Ways To Improve Your Real Estate Social Media

Aside from offering interactive and immersive 3D virtual tours, real estate agencies on social media should pay attention to other areas of their social media game. It’s not enough that you have one good thing going, every field needs to be covered to succeed in strengthening your social media presence. Here are some tips that may improve your game plan.

 

Determine Your Tone And Hone It

Your social media profiles have to have a personality that can be achieved by establishing your tone. Since this is the age of social media, almost every business including your real estate competitors is already on social media. If you don’t find your tone or your voice–if you will, you will find it difficult to stand out from the rest.

Look at it as your brand’s identity. It’s probably fine to get ideas from others. Especially when you’re just starting out. But if you want to be successful, and as real estate agents and brokers who want to build a solid foundation and lasting impression, honing your digital voice on social media as early as possible is a must.

Don’t forget to stay consistent on every social media platform you’re on. Just make sure you mind nuances between platforms. More hashtags and casual writing on Twitter and Instagram while a more formal tone would suit LinkedIn and Facebook better. Always double-check for spelling and grammar errors too. You may be on social media but you’re still representing the business. You don’t want to ruin your professional tone because of such errors.

 

Figure Out A Schedule That Works For You

A strong social media presence requires consistency when it comes to posting content. One post a week won’t be enough, once per day is the most optimal to achieve the results you want.

It is understandable though that that kind of volume and frequency can be challenging, effort and time-wise. But, not to worry because there’s a way to do it, it’s by creating a schedule for your social media posts and making sure you stick to it. This will also help you as your social media grows in the future. Look at your posting on a weekly basis and come up with a publishing quota for each profile. Once you’ve gained momentum, you will soon see steady growth in your profiles.

 

Take Advantage Of The Platforms Available Resources

If you’re serious about boosting your social media presence, you have to take advantage of every resource all of the platforms you’re on have to offer. Because social media is designed to connect, reach broad audiences and be discovered, they have tools to achieve all that. You just have to know them and use them.

Things like knowing and using hashtags, tagging relevant personalities, engaging with prospective followers, linking your website in posts and bios, investing in FB ads, using Instagram stories, Facebook live, varying your content and delivery method is important and useful in the world of social media. By applying all of these, you’ll be more engaging with your audiences and remain relevant in the field.

 

Make Contact Information Clear

This may seem like a no-brainer but you’ll be surprised with how many business social media pages overlook this. Web users can be so hooked and interested in what the page has to offer but will still click away if they can’t find your contact information.

That’s a lot of leads, clients, and business loss simply because you didn’t make it easy to contact you. Social media is supposed to make connecting easy, remember? You can avoid this by putting your contact information on every area a web user would be looking, like your bio, your posts, your ‘stories’ and even your Facebook automatic replies on messenger.

 

Work On Building Your Social Media Engagements

The more people are engaging in your social media platforms, the stronger your presence and relevance on them become. That’s when you start getting new clients and more professional contacts off of those platforms.

So how do you grow your community engagement? You can do that by creating content that starts relevant conversations, including strong call-to-actions in your posts, sharing posts, and actually participating in those conversations. And the most effective way to get followers engaging like that is by attracting them with an interesting and visually appealing feed. There are platforms nowadays that can help even non-graphic artists create custom graphics for free. Aside from that, consider reaching out to local influencers too as they can grow awareness of your brand quickly and effectively, along with the engagement on your pages.

 

Improve Your Imagery And Design

People’s eyes are immediately and naturally attracted to beautiful images. If you’re trying to catch people’s attention, you cannot ignore this part. All your social media profiles should only have HD photos and videos as well as good quality 3D virtual tours.

But it’s also not enough that they’re pleasing to the eyes, it’s also important that you remain cohesive across the board. That’s just the benchmark when it comes to social media. Sure you may find some sites or pages that don’t have that same high-quality imagery and design but it’s also likely that those sites are not doing very well in terms of business.

This is why it’s important that 3D virtual tours offer highly realistic virtual environments. It is very interactive without compromising quality. People taking a Matterport virtual tour can view the space from any angle and get a 360-degree view while exploring from a first-person viewpoint. So, you can rest assured that you’ll feel like you’re actually in that property without actually going.

Studies show that 38% of people will stop engaging with a site that’s poorly designed or have virtual tours with continuity errors. That’s because poor designs and errors just come off as unpolished and unprofessional. This is especially important for real estate social media pages. A lot of times, you’ll have to entice people with how nice looking property is. You can’t exactly do that if the visuals in your own pages aren’t good. Remember, virtual tours are the most expected and demanded content type in real estate websites and social media.

frequently asked questions

Matterport is an American based SaaS company that provides a platform for creating 3D Virtual Tours. Professional tour creators use the platform to deliver high-quality products to clients.

Matterport is an all-in-one solution that has unparalleled quality and is easy for your customers to use. With secure model management & cloud servers, it’s always available when you or your customers need it.

3D Virtual Tours are included on your website through the use of an iFrame. An iFrame is a bit of code that allows the tour experience to be embedded in your website, eliminating the need for users to click a link and be redirected to another website page. Matterport provides these codes with limited functionality, SmartView Media provides custom iFrame codes to our clients that allow a great level of control and customisation for how the tours are displayed on your website. These options can easily be turned on and off by customers in our SmartHub platform.

Our tours using an Embed code to connect seamlessly with your website, regardless of how your website is built it will be able to display one of our 3D Tours.

Scanning will take at least 1-2 hours depending on the model or the space being scanned. Some spaces with difficult geometry & scan points require for more time to process. Normally our team can have a completed 3D Tour back to you in 48 hours.

A typical 360 Tour is a combination of 360 panoramic images, these images are then added to 3rd party software and use a button in each image to link to the next image in the sequence. This allows the user to move from one image to the next.

A Matterport 3D Virtual Tour is a combination of 360 panoramic images and infrared scan data. The images and IR data are combined using photogrammetry & AI to make a digital 3D model. This 3D model is accurate to within 1% and allows the user to view a Floor Plan, Dollhouse & take measurements all while moving freely around the location.

This really depends on several factors, from the size and complexity of the location that is being captured down to the level of desired detail. The more 3D Scan points a Matterport Tour has, the better the final result will be for the end user experience, as the scan points are the locations that a user can view the space from. A typical home can range from 90mins to 180mins depending on it’s size, room & furniture layout. An office location of 1000 sqm can take around 120mins to 180mins for the same reasons mentioned previously.

A Matterport 3D Virtual Tour is created by capturing a combination of infrared data & 360 panoramic images. This combination is called a 3D Scan. A Matterport 3D Virtual Tour is the combination of these 3D Scans, which are captured at regular intervals throughout a location, this information is then combined to create an interactive 3D Mesh which allows the user to move from point to point to view the model.

No, it currently isn’t possible to download a Matterport 3D Tour. The tours can be embedded on your website, but as the tours are stored in the cloud they will always require an internet connection in order to access them. It is not possible to download them and put them on a hard drive or USB memory stick.

In order to capture the most detailed 3D Virtual Tour experience possible for your location, it is best that as few people as possible are around. This prevents any unwanted captures of people moving through rooms.

Matterport Pro 2 cameras use infrared to assist with 3D mapping the surrounding environment, as a result the platform is best suited to capturing indoor areas. However, we can utilise 360 images combined with the Cortex feature to capture external areas in the right circumstances.

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Matterport 3D Tours – Get Your Quote Today

Ready to showcase your space with an immersive 3D virtual tour? Get in touch with our team today! Whether you’re in real estate, construction, retail, or hospitality, we’ll create a high-quality 3D experience tailored to your needs.

Fill out the form below, and we’ll get back to you with a custom quote.

Get Your Qoute Today

Ready to showcase your space with an immersive 3D virtual tour? Get in touch with our team today! Whether you’re in real estate, construction, retail, or hospitality, we’ll create a high-quality 3D experience tailored to your needs. 
Fill out the form below, and we’ll get back to you with a custom quote.