What Is 3D Rendering And How Does It Work?

What Is 3D Rendering And How Does It Work?

In this day and age, the prevalence of 3D rendered images spans from our television, internet, mobile phones, print ads, and even billboard. Marketers and advertisers have specialized in piquing our attention and they know that one of the most effective marketing tools is through visuals. 3D rendering has existed for some time and the technology for creating one has advanced exponentially. Popularized by the gaming industry, virtual reality has been used in various industries and revolutionized project planning and execution in engineering, architecture, construction, real estate, research, advertising, medicine, and many more.

 

What is 3D Rendering?

3D rendering is the final step of the 3D designing or visualization process. Basically, it refers to the process of creating a 2D image from 3D models. After creating 3D models, rendering will produce a photorealistic image generated based on sets of data that dictate colour, texture, and material that it has in real life. The final 3D rendered image can be a realistic simulation or a full-scale visual of the object in its environment. This process utilizes specialized 3D software but there is software that could do both 3D modelling and 3D rendering.

Specialized software is used to do rendering, however, some software like Matterport could do both 3D modelling and 3D rendering.

 

Examples of 3D Rendering

Now that you know and understand what 3D rendering is, to further visualize what is 3D rendering, here are some examples:

 

3D Virtual Tours

Virtual Staging

Those are just a few and 3D rendering can also be used to showcase a service, a product, as an instructional guide for manufacturing, caravan tours and floorplans, and many more.

 

A Short History of 3D Rendering

Back in 1960, William Fetter, while working for The Boeing Company, was tasked to create a simulation of a human figure in the cockpit. He ended up creating the first-ever computer-generated orthographic sketch or a 3D model of the human form which was later named the “Boeing Man” or “Boeman.” He was also credited to coin the term “computer graphics.” Then in 1963, a further advancement for the computer graphic was made when Ivan Sutherland created Sketchpad. Sketchpad is considered to be the ancestor of modern computer-aided design (CAD) programs as well as a major breakthrough in the development of computer graphics in general. Because of his pioneering work, Ivan Sutherland was known as the “Father of Computer Graphics”.

In 1975, “Utah Teapot” was created by computer scientist Martin Newell which became the standard test render. Newell was looking for the best object to showcase rendering complexities like shadows, textures, and rotations and with his wife’s suggestion, a Melitta Teapot was indeed a perfect model considering its curves, handle, lid, and spout.

All these groundworks laid the basics of computer graphics and paved the way to what we know now as more advanced and sophisticated 3D works.

 

The 3D Rendering Process

  1. Collaboration and Planning

The initial step is gaining an understanding of what is the project or design is about, what the goal of the project is, and how it will be used. The artist will have a better understanding of the client’s vision by asking for reference images, plans, and/ or sketches. The angle of the camera will also be discussed and what equipment and software will be used.

  1. Creating 3D Models

Creating a 3D model is a whole new process separate from 3D rendering. To create the 3D models needed, the artist will use specialized 3D modelling software.

  1. Material Set Up and Texturing

This step is essential to achieve a photorealistic 3D image. The software will be focusing on adding texture to the surfaces of the 3D model using signals like light and colour to control whether something will be rough or smooth.

  1. Lighting

With the consideration of the camera angle, the artist adds light to the whole 3D set up like how the sun or any source of light will naturally hit the surface of any object. This also determines how much shadow should be present.

  1. Rendering

As explained, 3D rendering is solely processed by the software. The 3D rendering software will convert the 3D models into a high-resolution image. This can may take a few minutes or days depending on the complexity of the project.

  1. Refining

After rendering, the artist can do fine-tuning by adding a combination of texturing, lighting, and/ or another editing that is deemed necessary to make the whole 3D image polished and fulfil the client’s vision.

  1. The Final Output

The finished 3D images are approved by the client and are delivered in the desired resolution, format, and size.

 

3D Rendering Use In The Real World

The most commonly used 3D rendered image that people see almost on a daily basis are on films, ads, animation, video games, and other types of entertainment. But one of its functions and is extremely helpful is that 3D renders allow its user to visualize a design before manufacturing and construction while providing the convenience to do refinement for a better overall design. Other industries using 3D rendering for showcasing a product, services, or location like in real estate, training, and educational materials in the medical field, and design and structural planning for architecture and engineering industry.

 

 

 

frequently asked questions

Matterport is an American based SaaS company that provides a platform for creating 3D Virtual Tours. Professional tour creators use the platform to deliver high-quality products to clients.

Matterport is an all-in-one solution that has unparalleled quality and is easy for your customers to use. With secure model management & cloud servers, it’s always available when you or your customers need it.

3D Virtual Tours are included on your website through the use of an iFrame. An iFrame is a bit of code that allows the tour experience to be embedded in your website, eliminating the need for users to click a link and be redirected to another website page. Matterport provides these codes with limited functionality, SmartView Media provides custom iFrame codes to our clients that allow a great level of control and customisation for how the tours are displayed on your website. These options can easily be turned on and off by customers in our SmartHub platform.

Our tours using an Embed code to connect seamlessly with your website, regardless of how your website is built it will be able to display one of our 3D Tours.

Scanning will take at least 1-2 hours depending on the model or the space being scanned. Some spaces with difficult geometry & scan points require for more time to process. Normally our team can have a completed 3D Tour back to you in 48 hours.

A typical 360 Tour is a combination of 360 panoramic images, these images are then added to 3rd party software and use a button in each image to link to the next image in the sequence. This allows the user to move from one image to the next.

A Matterport 3D Virtual Tour is a combination of 360 panoramic images and infrared scan data. The images and IR data are combined using photogrammetry & AI to make a digital 3D model. This 3D model is accurate to within 1% and allows the user to view a Floor Plan, Dollhouse & take measurements all while moving freely around the location.

This really depends on several factors, from the size and complexity of the location that is being captured down to the level of desired detail. The more 3D Scan points a Matterport Tour has, the better the final result will be for the end user experience, as the scan points are the locations that a user can view the space from. A typical home can range from 90mins to 180mins depending on it’s size, room & furniture layout. An office location of 1000 sqm can take around 120mins to 180mins for the same reasons mentioned previously.

A Matterport 3D Virtual Tour is created by capturing a combination of infrared data & 360 panoramic images. This combination is called a 3D Scan. A Matterport 3D Virtual Tour is the combination of these 3D Scans, which are captured at regular intervals throughout a location, this information is then combined to create an interactive 3D Mesh which allows the user to move from point to point to view the model.

No, it currently isn’t possible to download a Matterport 3D Tour. The tours can be embedded on your website, but as the tours are stored in the cloud they will always require an internet connection in order to access them. It is not possible to download them and put them on a hard drive or USB memory stick.

In order to capture the most detailed 3D Virtual Tour experience possible for your location, it is best that as few people as possible are around. This prevents any unwanted captures of people moving through rooms.

Matterport Pro 2 cameras use infrared to assist with 3D mapping the surrounding environment, as a result the platform is best suited to capturing indoor areas. However, we can utilise 360 images combined with the Cortex feature to capture external areas in the right circumstances.

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Matterport 3D Tours – Get Your Quote Today

Ready to showcase your space with an immersive 3D virtual tour? Get in touch with our team today! Whether you’re in real estate, construction, retail, or hospitality, we’ll create a high-quality 3D experience tailored to your needs.

Fill out the form below, and we’ll get back to you with a custom quote.

Get Your Qoute Today

Ready to showcase your space with an immersive 3D virtual tour? Get in touch with our team today! Whether you’re in real estate, construction, retail, or hospitality, we’ll create a high-quality 3D experience tailored to your needs. 
Fill out the form below, and we’ll get back to you with a custom quote.