Why Melbourne's Restaurants are Embracing the Matterport 3D Virtual Tour Revolution

Introduction: The Digital Evolution in Dining

In the heart of Melbourne, a digital transformation is redefining the restaurant industry. As the city’s dining scene evolves, The Lucas Group stands at the forefront, harnessing the power of the Matterport to create 3D Virtual Tours with SmartView Media.

The Lucas Group: Melbourne’s Culinary Innovator

Home to iconic venues like Chin Chin and Kisumé, The Lucas Group has consistently showcased innovation. Their latest venture? Integrating 3D Virtual Tours created by SmartView Media using Matterport to redefine dining experiences.

The Historical Context: Dining in Melbourne

Melbourne has always been a hub for culinary enthusiasts. Its rich history of diverse cuisines and dining experiences sets the perfect stage for the introduction of technological advancements in projects like Matterport.

From Physical to Digital: The Need for Virtual Experiences

Melbourne’s dining scene, while vibrant, has faced a range of challenges, notably the global COVID-19 pandemic. This has accelerated the shift from traditional dining experiences to digital explorations, making Matterport’s technology a timely addition.

Matterport’s Magic: A New Era of Virtual Tours

Not all virtual tours are created equal. The Lucas Group team’s choice of Matterport technology offers patrons an unparalleled 360-degree exploration of their venues. With Matterport, visitors can experience the ambiance, layout, and unique features of each space without leaving their home.

Why Matterport & SmartView Media? The Advantages of 3D Over Traditional Tours

Matterport 3D Virtual Tours by SmartView Media provide a depth and interactivity that photos or videos can’t match. For event spaces, this level of detail is invaluable, allowing clients to visualize every aspect of the property before their potential booking.

Enhancing Melbourne’s Dining Experience with Matterport

By integrating these tours into their website, The Lucas Group offers a unique, interactive journey through their spaces. This not only enhances the business’ overall customer experience but also sets a new standard for Melbourne’s restaurants.

Driving Bookings: The Commercial Benefits

Beyond the enhanced experience, Matterport 3D tours have proven invaluable for marketing and sales. They drive bookings, offer a cost-effective promotional tool, engage, and provide a competitive edge in Melbourne’s bustling restaurant scene.

Reaching Beyond Melbourne: The Global Impact of Virtual Tours

For international clients or those outside Melbourne, Matterport tours offer a comprehensive venue view. They bridge geographical gaps, expand the restaurant’s reach, and cater to a global audience seeking Melbourne’s renowned dining experiences.

Experience Melbourne’s Culinary Scene in 3D

Words can only convey so much. Dive into the immersive world of Matterport 3D Virtual Tours and explore The Lucas Group’s venues for yourself.

Dive into the immersive world of The Lucas Group’s Melbourne venues with Matterport 3D virtual tours.

Visuals to Complement the 3D Experience

For those who prefer static visuals, 4K images from the Matterport tours offer a snapshot of Melbourne’s vibrant dining spaces. These images, captured directly from the Matterport 3D Virtual Tours, provide viewers a detailed and high-quality view of the venues.

A panoramic view of the Chin Chin Event Space Melbourne.
Experience Melbourne’s best event space at Chin Chin.

The vibrant and lively ambiance of Hawker Hall.
A taste of Melbourne’s bustling dining scene at Hawker Hall.

The intimate setting of GoGo Bar.
Caption: Melbourne’s cozy corners come alive at GoGo Bar.

The modern and chic design of Kuro At Kisume.
Caption: Where Melbourne’s modernity meets tradition at Kuro At Kisume.

The Future: What Lies Ahead for Restaurants

With the evident success of SmartView Media’s Matterport 3D Virtual Tours, it’s clear that more establishments will adopt this technology. As consumers become more tech-savvy and expect richer online experiences, 3D virtual tours will become the norm rather than the exception in Melbourne and beyond.

Industry Insights: How Matterport &SmartView Media Stand Out

In the realm of 3D virtual tours, SmartView Media has carved a niche for itself with Matterport. Its unique technology, ease of use, and high-quality output make it a preferred choice for businesses, especially in the competitive restaurant industry of Melbourne.

Matterport and Sustainability: A Greener Approach to Venue Exploration

One often overlooked benefit of Matterport’s 3D tours is the reduction in carbon footprint. By offering virtual venue explorations, potential patrons can experience a space without the need for physical travel, promoting a more sustainable approach to venue selection.

Conclusion: Embracing the Matterport Revolution

The Lucas Group’s adoption of Matterport 3D Virtual Tours isn’t just about technology; it’s about offering an unparalleled dining experience in Melbourne. As the city’s restaurants continue to innovate, Matterport’s technology will undoubtedly play a pivotal role in shaping the future of dining.

Intrigued? Book a tour or contact us for more information.

frequently asked questions

What is Matterport?

Matterport is an American based SaaS company that provides a platform for creating 3D Virtual Tours. Professional tour creators use the platform to deliver high-quality products to clients.

Why do you use Matterport?

Matterport is an all-in-one solution that has unparalleled quality and is easy for your customers to use. With secure model management & cloud servers, it’s always available when you or your customers need it.

How to embed the 3D Tour into a website?

3D Virtual Tours are included on your website through the use of an iFrame. An iFrame is a bit of code that allows the tour experience to be embedded in your website, eliminating the need for users to click a link and be redirected to another website page. Matterport provides these codes with limited functionality, SmartView Media provides custom iFrame codes to our clients that allow a great level of control and customisation for how the tours are displayed on your website. These options can easily be turned on and off by customers in our SmartHub platform.

Our tours using an Embed code to connect seamlessly with your website, regardless of how your website is built it will be able to display one of our 3D Tours.

How long does a Matterport tour take to process?

Scanning will take at least 1-2 hours depending on the model or the space being scanned. Some spaces with difficult geometry & scan points require for more time to process. Normally our team can have a completed 3D Tour back to you in 48 hours.

How is a Matterport 3D Virtual Tour different to a 360 Tour?

A typical 360 Tour is a combination of 360 panoramic images, these images are then added to 3rd party software and use a button in each image to link to the next image in the sequence. This allows the user to move from one image to the next.

A Matterport 3D Virtual Tour is a combination of 360 panoramic images and infrared scan data. The images and IR data are combined using photogrammetry & AI to make a digital 3D model. This 3D model is accurate to within 1% and allows the user to view a Floor Plan, Dollhouse & take measurements all while moving freely around the location.

How long does it take to create a virtual tour?

This really depends on several factors, from the size and complexity of the location that is being captured down to the level of desired detail. The more 3D Scan points a Matterport Tour has, the better the final result will be for the end user experience, as the scan points are the locations that a user can view the space from. A typical home can range from 90mins to 180mins depending on it’s size, room & furniture layout. An office location of 1000 sqm can take around 120mins to 180mins for the same reasons mentioned previously.

How is a Matterport Virtual Tour created?

A Matterport 3D Virtual Tour is created by capturing a combination of infrared data & 360 panoramic images. This combination is called a 3D Scan. A Matterport 3D Virtual Tour is the combination of these 3D Scans, which are captured at regular intervals throughout a location, this information is then combined to create an interactive 3D Mesh which allows the user to move from point to point to view the model.

Can I download the Matterport model to my computer?

No, it currently isn’t possible to download a Matterport 3D Tour. The tours can be embedded on your website, but as the tours are stored in the cloud they will always require an internet connection in order to access them. It is not possible to download them and put them on a hard drive or USB memory stick.

Will I be able to stay on the property while it’s being scanned?

In order to capture the most detailed 3D Virtual Tour experience possible for your location, it is best that as few people as possible are around. This prevents any unwanted captures of people moving through rooms.

Do you scan exterior?

Matterport Pro 2 cameras use infrared to assist with 3D mapping the surrounding environment, as a result the platform is best suited to capturing indoor areas. However, we can utilise 360 images combined with the Cortex feature to capture external areas in the right circumstances.

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Why Melbourne’s Restaurants are Embracing the Matterport 3D Virtual Tour Revolution